CONTEMPORARY APPROACHES IN THE ANALYSIS OF ECONOMIC PERFORMANCES
PRODUCT INNOVATIVENESS: LITERATURE REVIEW AND EMPIRICAL OUTCOMES FROM BULGARIA
Krasimir Marinov
Abstract: There has been a strong interest in research on the success factors of new products in marketing and innovation literature. Surveys have shown that the successful product innovations are among the basic tools increasing the competitiveness of firms, but at the same time, development of new products is costly and risky. This report reviews the product innovation through the prism of success factors of new products. The aim is to set out the basic concepts of product innovativeness, as well as to present the outcomes of empirical survey of Bulgarian firms relevant to the concept under consideration.
Keywords: product innovations, success factors, product innovativeness, empirical survey, Bulgaria
Published: p. 79-88
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