CONTEMPORARY APPROACHES IN THE ANALYSIS OF ECONOMIC PERFORMANCES
THE SOCIAL RESPONSIBILITY OF THE ORGANIZATION TOWARDS EMPLOYEES AND ORGANIZATIONAL TRUST
Ivana Simić
Abstract: The aim of this paper is to point out the importance of the so-called micro aspect of the social responsibility of the organization. On the basis of theoretical analysis, this paper primarily refers to the relationship that exists between the socially responsible behavior of the organization towards employees and organizational trust. Results presented in this paper have shown that the employees’ perception of whether, and to what extent, the organization fulfills their expectations, affects the level of organizational trust. Therefore, a perceived higher level of socially responsible behavior of the organization towards employees contributes to increase in the level of organizational trust, and vice versa. The results also point out that the higher level of organizational trust can have a stimulating effect on the socially responsible behavior of the organization. Expectations of this paper are that its content will encourage the managers in terms of increasing their attention to the micro aspect of the social responsibility of their organization, as well as creating conditions for strengthening the climate of organizational trust.
Keywords: social responsibility, organization, organizational trust, employees
Published: p. 89-99
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